INFLUENCE – The Psychology of Persuasion.
Submitted by admin on August 24, 2007 - 2:48pm.
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Author - Robert B. Cialdini, PH.D Robert Cialdini provides relevant insights into the main principles of human behavioural compliance in relation to sales, advertising, fund raising and recruitment professions. His research indicates that even the skeptical consumer who believes they are unable to be influenced, can succumb to these influencing patterns at a non-conscious level.
