What is Neuro Linguistic Programming?
Neuro Linguistic Programming
A leading model in behavioural communication, Neuro Linguistic Programming, is primarily the process of ‘modeling’ expert behaviour to achieve expert results. By modeling experts since the early 1970’s, the co-founders, Dr. John Grinder and Richard Bandler, discovered common patterns of behaviour (verbal and non-verbal) that experts demonstrate when achieving exceptional results. These patterns have been researched and transferred to others. What is taught in the 18-day Practitioner certification training is primarily applications of Neuro Linguistic Programming. The process of modeling, which is what John Grinder and Richard Bandler applied originally to discover how experts do what they do, encourages greater involvement of the unconscious (not the conscious) mind, whereby unconscious or implicit modeling at an internal process level occurs. This is taught in the 18-day Master Practitioner certification training.
Why is Neuro Linguistic Programming useful in organisations?
Firstly, everybody you work with has the behavioural and communication skills that are taught in NLP training courses. These skills were available to us from our childhood. And when these skills are used during a successful negotiation, mediation, or sales pitch, it generally happens at an unconscious level. You are not consciously aware of your internal process at the time you get the results you get – other than at a content level. However, as we grow up, external influences like parents, other people and our environment can create beliefs that reduce these skills in ourselves, or we simply forget how to use the range of skills we have.
Many business people think that everyone has an ‘off day’ from time to time – “that’s normal” is a common response. The kind of day where nothing goes to plan, or the more you try to correct matters the worse they get, when selling would be so much easier if customers didn’t get in the way, if the boss wasn’t so narrow minded you’d get your proposal approved etc.
Learning applications of Neuro Linguistic Programming can equip any business manager or leader with the behavioural skills and the capability to change an ‘off day’ to a good or great day. Whether that occurs through skillful negotiating, influencing, selling, presenting, or motivating, all of these labels have one common factor – great communication skills. With Neuro Linguistic Programming training you can stop rationalizing why you didn’t perform at your absolute best, and start working on how to be a peak performer all the time.
That’s not to say you won’t make mistakes. An associate told me of a piece of advice given to him years ago from the top in relation to being a great CEO. “You get 6 out of 10 things right. That puts you ahead of flipping a coin. Then with the remaining 4, you correct the errors fast so that, to others, it appears as though there were none.”
If you are interested in NLP applications training, consider our public training courses.
If you are interested in completing a certification in Practitioner of NLP, do some research and speak to a few people who have done courses from various providers. Then contact our office on


