Recommended Reading
Authors – Dan S. Bagley III and Edward J. Reese For sales and business professionals who seek to continue their development and enhance their effectiveness in selling and influencing, this book provides a useful content model with the underlying physiological and neurological drivers that lead to successful outcomes and relationships. Derived from applications of Neuro Linguistic Programming (the process of modeling high achievers and identifying their belief systems when they are at their best), these proven techniques to selling situations are arranged in this book as an easy to follow and apply checklist. However like any skillful person, continuous practice is required to feel and give the appearance that these skills come naturally.
This is an ideal read for Practitioners of NLP. For non-NLP qualified business people, there is significant value in the content of this book that can enhance your performance immediately, and provide an insight into the value of Neuro Linguistic Programming applications.
View our public training courses which specialise in applications of Neuro Linguistic Programming for business, leadership and management.
Author - Robert B. Cialdini, PH.D Robert Cialdini provides relevant insights into the main principles of human behavioural compliance in relation to sales, advertising, fund raising and recruitment professions. His research indicates that even the skeptical consumer who believes they are unable to be influenced, can succumb to these influencing patterns at a non-conscious level.
Author – Michael Colgrass (Pulitzer Prize and Emmy Award Winner) A great introduction to how applications of Neuro Linguistic Programming can be used to turnaround a human being’s performance from poor/average to exceptional and great in life and career. This is an easy read, delivered through the character Nick, a disillusioned New Yorker who lost his job, his marriage, and his confidence – high in the Montana mountains he finds a mentor named Kumi…
Authors – Dr. Don Edward Beck and Christopher C. Cowan Recommended for Organisational Change heads, CEO’s and Professional change workers. This is a heavy content read for the information seeker. It may provoke enough curiosity and interest about this powerful cultural/behavioural model that was used by Dr. Don Beck to re-shape the geo-political landscape of South Africa post apartheid. Whether in business, politics, community, organisational, sporting, or individual contexts, this model can be applied to create a natural system of organisation that generates optimum results with minimal conflict and effort.
This is a good reference tool for Spiral Dynamics Practitioners. If you want to learn how to apply the SD model in day-to-day strategic and tactical situations, you may choose to attend one of the management training courses provided by the Organisational Development Group (ODG) – qualified trainers of SDi. View our Business Dynamics training course.
